In this two part post series, I'm going to explore the basics of stepping out of what I call the announcement mindset and into the inbound marketing world of using your web presence to generate leads and get your site working as both a resource and a profit center for your studio. 

In Part 1, we'll do some work on the state of your current site and your paradigm of what it's job is for your business. By the end of this article, you'll have a framework to work form in order to build the elements for a lead generating page. In Part 2, we'll dig into building lead gen functionality and I'll provide you with some valuable courses for action. Basics first.

If you are considering a massive overhaul of your existing website, or...

How to set goals for your website performance that make sense.

Why Bother Setting Goals? Simple. Because nobody just wakes up successful. 

You must have a clear path to the destination you wish to arrive at, you need to know where you’re going. This isn’t a new idea. Pretty simple, right?

Setting goals to achieve your desired outcome is not new either. Nor is setting smart goals, ones that are specific to your desired outcome, make sense, are actually achievable, have purpose and meet a timeline that is specific to where you are in your life and business. Nothing new, but very rarely followed through with.

In this article, I am going to detail for you the first two priorities for how to set goals that bolt your business needs to your website and how to track performance and influence your website(s) have to student acquisition.

Before anything, let’s start with a simple acronym for discovering if your efforts and goals have alignment. Considering the...

In Part 1 of this article on how to build a lead generating website, we looked at some first steps that must be in place in order for you to create a solid inbound marketing framework for your page. I hope you took some time to review your page(s), taking what steps are necessary to tighten up any loose ends. 

Now, let's get into the heavy lifting of functionality, getting new prospects to gain trust in our message, provide some authority in our space and deliver massive value to our loyal students.

Before we dive in. You might feel really overwhelmed, but don't. In fact, you find yourself spending hours trying to figure out one little step on your site that seems to be screwing everything up. Don't let this be a wrestling match you just can't win. There's a community of people here, including myself, who can help so don't be afraid to reach out. Also, look to signing up to our Online Studio Mastery program and put it all on autopilot (yes, shameless pug). 

Let's dig in....