I had the (extremely) unique opportunity some years ago to share in a live discussion with who I believe to be the most brilliant marketing mind of our time, Mr. Jay Abraham. Following this discussion and his detailed answers to my academic questions, I went on to read everything I could, that he put to ink. Since then, there has been no looking back.

If I were asked what the one thing I took from all of my time and money invested in Abraham’s teaching, what would it be; I would immediately answer ‘the philosophy of pre-eminance’.

Pre-eminence is a massive topic, one beyond the scope of the article, but to summarize; it is the you want to be seen by everyone you deal with as the definitive expert source and the most trusted advisor within your area of expertise. You also want to be seen as someone who has taken on the role of responsibility of governance within your area of expertise and thus are recognized as the most trusted and credible source of counsel among...

How to set goals for your website performance that make sense.

Why Bother Setting Goals? Simple. Because nobody just wakes up successful. 

You must have a clear path to the destination you wish to arrive at, you need to know where you’re going. This isn’t a new idea. Pretty simple, right?

Setting goals to achieve your desired outcome is not new either. Nor is setting smart goals, ones that are specific to your desired outcome, make sense, are actually achievable, have purpose and meet a timeline that is specific to where you are in your life and business. Nothing new, but very rarely followed through with.

In this article, I am going to detail for you the first two priorities for how to set goals that bolt your business needs to your website and how to track performance and influence your website(s) have to student acquisition.

Before anything, let’s start with a simple acronym for discovering if your efforts and goals have alignment. Considering the...

In this article I'd like to introduce you to a marketing model that has not yet been discovered by most industries coming online but will completely change the face of how studio owners pursue success if used correctly. By name, inbound marketing is relatively new coming from the online and digital marketing space, but conceptually it's a marketing method that's antique and based off the premise that if you consistently deliver quality content to an audience ready and willing to consume it, your audience reach will grow. 

Many studio owners are sold a bundle of goods that range from $100 - $2,500 per month and are worth less than the paper they’re printed on. These goods are the template posters and flyers they get in their monthly subscription kit, that includes a DVD with some business guru telling them how to use this flyer to create a stellar event that will bring in hordes of warm bodies ready to sign a contract. They will go on to teach some base-level...

Build your online reputation based on confidence, acceptance of criticism and appreciation of honesty. Bend to nobody and remember, when emotions rise, intelligence drops. Stay cool. Sounds like a few good rules in life to follow, but these are pretty much all you need to know about managing the online reviews of your business. While many small business owners lose their cool and publicly flip out, ridiculing a patron who gave an honest review of their experience, others just ignore such reviews assuming they have no effect on their business.

The truth is, most have no clue what’s being said about them online. In this article, I’ll breakdown how you can manage your online criticism for the best outcome to serve your business and your clients, customers, prospects and staff.

No matter how you cut it, your customers will talk about you one way or the other, your ability to maintain control regardless of the content they post about you can bring about an outcome that...

That Most Industry Business Gurus Completely Missed 

I think it was 2006 was the when I first read the acronym, LMS (Learning Management System). It was during a time when I was searching for information and researching how to deliver content online to paying students abroad. Believe it or not, most of my research was done on Barns and Noble’s magazine section, not online. I needed to peer into the looking glass of web’s future and see what was to come.

At the time, all I could uncover online for teaching martial arts courses to students in other countries was pretty crappy technology geared heavily toward industry systems and a very, very small amount to higher learning, mostly in the medical or engineering space.

Yes, there was YouTube and a few other sites providing a resource for experts to upload content for viewership, but linking the pieces together to offer a topic centered, single solution ecosystem that offered a private learning...