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New Data Scorcher

  Today I finally took a moment to read through the 117 pages of the Kleiner Perkins Internet Trends 2013 with some good music playing and a cool drink. I’ve been watching their reports since 2010 and they’ve been dead on, but more importantly for me is their accuracy for current trending in the social [...]

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Spare change marketing

Have you ever struggled with marketing your Dojo without any money? If you’re in business then you have at some point tried to get your head around how you’ll market appropriately and stay in budget. The old way of looking at this question is pretty stoic, “Why did you start business without enough marketing capital [...]

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Managing online reviews

Build your online reputation based on humility, acceptance of criticism and appreciation of honesty. Sounds like a few good rules in life to follow, but these are pretty much all you need to know about managing the online reviews of your Dojo. While many business owners lose their cool and publicly flip out, ridiculing a [...]

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Let’s go bowling

In this video below I’m going to present how to build value in your traditional martial arts program in order to better serve your students and community. Where the conventional martial art academy model is to build extra income, better visibility and growth by hositng non martial arts related events and activities for their students [...]

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No contract? Get off the mat.

I’m going to say this right up front and without meaning to hurt anyone’s feelings, but if you’re teaching martial arts  and there is no written agreement that is contractually sound between you and the recipient of  your teaching (services).. you’re foolishly putting yourself and worse, your family’s assets at extreme risk. You may think [...]

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Steal my videos

Note to reader: This article is written for the martial arts school owner or instructor who creates multi-media content to serve their students. It is a detail of my own personal experience with internet piracy and theft of my own intellectual property. This article in no way condones or promotes the unlawful and immoral theft [...]

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We Are A Black Belt School!

I could never get this. You’ve probably been in a martial arts school that has this in giant black letters on their wall. You may even have it on your wall. If you do, I am in no way trying to offend you or anyone else. And if you have no clue what I’m talking [...]

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Pass Everyone and Profit

So what happens when a student doesn’t pass their rank test? One constant that every martial arts industry guru agrees on is that schools must test their students frequently and gift them with stripes and belts so they remain motivated to continue training. Many of these well intended gurus will preach that if your student [...]

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I don’t know, but I will find out

On March 13, 2011, two days after the earthquake happened off the coast of Sendai, Japan that triggered a major tsunami, I was asked by one of my young students at the beginning of the class how the people of Japan were coping with so much trauma. Quite a heavy question for an eleven year [...]

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I don’t know, but I will find out

On March 13, 2011, two days after the earthquake happened off the coast of Sendai, Japan that triggered a major tsunami, I was asked by one of my young students at the beginning of the class how the people of Japan were coping with so much trauma. Quite a heavy question for an eleven year [...]

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