COMMITTED TO PRESERVATION FOCUSSED ON YOUR SUCCESS

"As martial arts instructors, we need to protect ourselves from becoming charlatans within a make believe world. I recall a wonderful quote from an old Japanese Aikido Sensei many years ago who said, “Anyone who calls himself a master, isn’t.” "

Running A Dojo, Adam Mitchell


MARKET

Strategies for growing your Dojo without compromising your core values or minimizing the integrity of your art. Build your Dojo the right way.

How to manage your student base

MANAGE

Daily and ongoing management of your school can be overwhelming.  This site will help you implement operations that boost your retention and limit work load.

MASTER

Don't be fooled by business gurus selling another profit center for your business. Success in a Dojo involves personal clarity in your mission and follow through. 

FROM THE BLOG

Persona, What Every School Owner Thinks They Have

But most don't. Marketing systems start with personas and chances are you have neither. I hope you do, but statistics say you don't have either. When it comes to the online marketing of your martial arts school and promotion of your services, there are a battery of formulas you can put out there; blog posts, info-graphics, white papers, etc. While the combinations of conte [...]

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Spartans of Applesauce

As a parent of four little kids, I can tell you how much the GogoSqueez product is valued in my kitchen. Actually, my wife and I usually get two cases of it every time we shop. They love the stuff. And why not... Here's a US based company that's making a tasty product. As a parent, it's easy for me to get my kids a healthy snack, that's US manufactured and affordable. Plus, [...]

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Facebook Friday. Focus On Basics

One of the most important, (and repeated) terms I heard over and over from my Sensei in Japan was 'focus on basics'. Practice does not make perfect, especially in the world of marketing online, where the environments and technology change so rapidly. But if your basics, your foundational framework is solid - both in your skill set AND commitment to practice - then your ability [...]

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Local Search Mastery 1, Size and Intent

Having your martial arts school found on search engines can be a dark, confusing place for most school owners. They know they need to be seen there and simply think that having a website up will do the trick. This is the most common mistake I see business owners make when they step into the web with the keys to their business in hand. Let me rephrase, thinking that putting a w [...]

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Local Listing and Search. Don’t get Scammed.

​ Want to know what the bozos who try to sell you expensive local SEO programs are doing? Kudos to them for seeing an opportunity and taking it, but really... screw them. In this article, I'm going to show you how a consulting client of mine in the next state over invests quite a bit in their web use, was missing over 50% of their potential traffic. Then, I'm going to share [...]

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You Will Be Downgraded Today

​ If you haven’t prepared your site for this, it’s too late.. well not really, but it was announced over two months ago and your developer should have known about the algorithm change Google made today, April 21. Their goal is to give more authority to websites that are responsive for mobile and downgrade sites that are not. Even if you’re certain your site is mobile [...]

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KAIZEN MASTERMIND

A PRIVATE COMMUNITY OF TRADITIONAL MARTIAL ART TEACHERS COMMITTED TO CONSTANT IMPROVEMENT

We share one common goal, to preserve and teach our martial arts as they were taught to us by our teachers, assuring that generations of students can continue our lineage. The goal of today's Dōjō is not to chase profit, but to share the essence of timeless combative arts with committed students. This takes a tremendous amount of effort and resources. For this to happen, business best practices must align with the core values of our art and mission. Yes, it does take business sense and no teacher should be a martyr to their art. For this reason, the Kaizen, 改善 (continuous growth) Mastermind was formed. 

In this Program, a select group of Traditional Martial Art School Owners and Group Leaders ​will meet weekly to discuss best practices for Marketing, Managing and Mastering the necessary skills for running a traditional Dojo in today's world, without breaking from their roots or compromising traditional values. 

INSIDE THE MASTERMIND

  • Weekly, Topic Based Mastermind Webinar
  • Monthly Core-Training Webinar
  • Yearly Performance Audit
  • Inner Circle Blog, Interviews & Articles
  • Monthly 'Hot-Seats' of School Owners
  • Over 60 Professional Management Video Lessons
  • Online Marketing Training
  • Crucial Documents Downloads Page, Everything You Need
  • Crucial Links Page & Online Marketing Tools
  • "Out of Industry" Network Access 
  • Yearly Gassuku (Live Event Intensive Training) 

FREE PERFORMANCE ANALYSIS

When you submit your application to the Mastermind, you will receive a complimentary Market Performance Analysis.

We will review all aspects of your local marketing, management and online presence. Then you'll join Adam Mitchell on the phone for a tactical consulting call that you will get some real value from. 

FREE COPY OF RUNNING A DOJO

Teaching traditional martial arts business

RUNNING A DOJO

A COMMITMENT TO PRESERVING TRADITION​

BY ADAM MITCHELL

Receive a free Kindle Copy of Running A Dojo as a gift for applying to the Kaizen Mastermind. If You don't think the group is for you, keep the book as a gift. 

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Author of Running A Dojo

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About Adam Mitchell

Adam has been teaching Japanese martial arts for nearly twenty years, fifteen of them at his own Dojo in New York, the Jinenkan Kosei Gogi Dojo. A committed student to his teacher, Rt. Col. Fumio Manaka and has travelled extensively around the world teaching and sharing the art of Jissen Kobudo. 

Passionate about helping fellow martial art school owners build successful schools, Adam also works with small business owners helping them discover and reach their target audience groups through his business, AllOut Solutions

He can be reached at adam@runningadojo.com

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