"As martial arts instructors, we need to protect ourselves from becoming charlatans within a make believe world. I recall a wonderful quote from an old Japanese Aikido Sensei many years ago who said, “Anyone who calls himself a master, isn’t.” "

Running A Dojo, Adam Mitchell


Strategies for growing your Dojo without compromising your core values or minimizing the integrity of your art. Build your Dojo the right way.

How to manage your student base


Daily and ongoing management of your school can be overwhelming.  This site will help you implement operations that boost your retention and limit work load.


Don't be fooled by business gurus selling another profit center for your business. Success in a Dojo involves personal clarity in your mission and follow through. 


Goals That are Smart, Not Stupid

​How to set goals for your website performance that make sense. Why Bother Setting Goals? Simple. Because nobody just wakes up successful.  You must have a clear path to the destination you wish to arrive at, you need to know where you’re going. This isn’t a new idea. Pretty simple, right? Setting goals to achieve your desired outcome is not new either. Nor is sett [...]

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Comment Bot Graffiti is Bad

​Managing comment spam on your blogIf you have a blog on your website, or maybe you author an authority blog, then you surely remember that first comment you received from some nice person you don’t know with nice things to say about your content. Then… another one... but the english was a bit busted And… another one... with a link to a viagra supplier in India. But t [...]

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New Graphics Solution That Rocks

I'm big into graphics. In fact, I can't remember that last time my computer has had Photoshop closed, it's the most used software I've ever owned. But it's expensive and to use software like Adobe Creative Suite takes years of learning.  Paying close attention to proper use of graphics is such an overlooked area in the martial arts business. Simply put, the industry trade [...]

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Inbound Method Part 1

Gurus Step Aside​ In this article I'd like to introduce you to a marketing model that has not yet been discovered by the martial arts industry but will completely change the face of how traditional school owners pursue success if used correctly. By name, inbound marketing is relatively new coming from the online and digital marketing space, but conceptually it's a market [...]

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Facebook Friday. There is Only 1 King

​ No Queen, no Prince. Just a King. These are the words in my notes from today's training. Literally. So who is the king according to Facebook? Engagement. In other words, posting a content piece on Facebook without an engagement goal strategy is stupid. Why stupid? Because it's a waste of time, which to you ... means money. Let's face it, social media is a massive time [...]

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Managing Your Online Reputation

Build your online reputation based on confidence, acceptance of criticism and appreciation of honesty. Bend to nobody and remember, when emotions rise, intelligence drops. Stay cool. Sounds like a few good rules in life to follow, but these are pretty much all you need to know about managing the online reviews of your business. While many small business owners lose their cool a [...]

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