COMMITTED TO PRESERVATION FOCUSSED ON YOUR SUCCESS
Strategies for growing your Dojo without compromising your core values or minimizing the integrity of your art. Build your Dojo the right way.
Daily and ongoing management of your school can be overwhelming. This site will help you implement operations that boost your retention and limit work load.
Don't be fooled by business gurus selling another profit center for your business. Success in a Dojo involves personal clarity in your mission and follow through.
FROM THE BLOG
Comment Bot Graffiti is Bad
Managing comment spam on your blogIf you have a blog on your website, or maybe you author an authority blog, then you surely remember that first comment you received from some nice person you don’t know with nice things to say about your content. Then… another one... but the english was a bit busted And… another one... with a link to a viagra supplier in India. But t [...]
New Graphics Solution That Rocks
I'm big into graphics. In fact, I can't remember that last time my computer has had Photoshop closed, it's the most used software I've ever owned. But it's expensive and to use software like Adobe Creative Suite takes years of learning. Paying close attention to proper use of graphics is such an overlooked area in the martial arts business. Simply put, the industry trade [...]
Inbound Method Part 1
Gurus Step Aside In this article I'd like to introduce you to a marketing model that has not yet been discovered by the martial arts industry but will completely change the face of how traditional school owners pursue success if used correctly. By name, inbound marketing is relatively new coming from the online and digital marketing space, but conceptually it's a market [...]
Facebook Friday. There is Only 1 King
No Queen, no Prince. Just a King. These are the words in my notes from today's training. Literally. So who is the king according to Facebook? Engagement. In other words, posting a content piece on Facebook without an engagement goal strategy is stupid. Why stupid? Because it's a waste of time, which to you ... means money. Let's face it, social media is a massive time [...]
Managing Your Online Reputation
Build your online reputation based on confidence, acceptance of criticism and appreciation of honesty. Bend to nobody and remember, when emotions rise, intelligence drops. Stay cool. Sounds like a few good rules in life to follow, but these are pretty much all you need to know about managing the online reviews of your business. While many small business owners lose their cool a [...]
Persona, What Every School Owner Thinks They Have
But most don't. Marketing systems start with personas and chances are you have neither. I hope you do, but statistics say you don't have either. When it comes to the online marketing of your martial arts school and promotion of your services, there are a battery of formulas you can put out there; blog posts, info-graphics, white papers, etc. While the combinations of conte [...]